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As the festival season takes center stage, Alaska Airlines is turning up the volume by becoming the official airline of two of the most highly anticipated music events of the year – the Coachella Valley Music & Arts Festival and Stagecoach Festival. The airline is bringing its signature blend of care and adventure to the desert, offering an unforgettable First-Class festival experience crafted especially for its loyal Alaska Mileage Plan members.
Festivalgoers can step into Alaska Airlines’ technicolor dream world, designed to evoke the feeling of cloud nine with a vibrant, neon atmosphere. The airline’s festival activation features a glowing mirrored tunnel illuminated by LED lights, leading guests into a space where they can “chill in the clouds” and take the ultimate cloud-selfie—complete with the surreal vibe of being 35,000 feet in the air, minus the seatbelt sign. It’s an immersive experience meant to let guests feel the spirit of travel, adventure, and fun in one of the most iconic desert settings.
Alaska Mileage Plan members will also be invited to join the festivities at the Cloud Social, a daily happy hour event hosted by the airline. From afternoon into the evening, guests can enjoy refreshing drinks like the Passion Orange Guava (POG) juice, served onboard Hawaiian Airlines flights, or sip on a bold, iced cold brew. A delicious selection of pretzels and specialty cookies made in Hawai’i are available for snacking, offering a taste of paradise while festivalgoers relax and unwind in between sets.
Before heading back to the music, guests are invited to visit Alaska Airlines’ prize-packed vending machine, where thousands of goodies await. There’s more than just swag on offer; rumor has it that one lucky guest each day will have the chance to unlock the ultimate festival upgrade. This coveted prize provides VIP access and an exclusive viewing area that’s typically reserved for the performing artists and their guests. These giveaways are available only to Alaska Mileage Plan members and credit card holders, making it a must-see opportunity for loyal customers.
“At Alaska, it’s not just about the destination – it’s about creating memorable and meaningful moments throughout the journey,” said Eric Edge, vice president of brand and marketing at Alaska Airlines. “As the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival, we’re excited to be a part of two of the most exciting music and art festivals of the year while rewarding our loyal Mileage Plan members with experiences that match the energy and excitement of these incredible events.”
Whether you’re attending the festivals in person or simply looking to enjoy the experience from afar, Alaska Airlines is taking its commitment to customer care and adventure to new heights, making this festival season truly unforgettable for its most dedicated travelers.
Source: https://www.travelandtourworld.com/news/article/coachella-and-stagecoach-festivals-just-got-a-first-class-upgrade-as-alaska-airlines-unveils-a-technicolor-cloudscape-with-vip-access-exclusive-social-hours-and-more-for-mileage-plan-members/