AirAsia Rewards Unites with Ocard to Revolutionize Loyalty Programs Across Malaysia and Taiwan with Seamless Daily Point-Earning Opportunities

In an innovative step to enhance member engagement and redefine loyalty experiences, AirAsia Rewards—the flagship rewards programme under Capital A—has entered into a strategic alliance with Ocard, a multi-brand points-sharing platform active in both Malaysia and Taiwan. This new partnership introduces a seamless and rewarding method for AirAsia members to collect loyalty points through regular, everyday purchases spanning diverse lifestyle segments.

With the integration of AirAsia Rewards into Ocard’s innovative ecosystem, members now have access to over one thousand participating in-store merchants, ranging from food and beverage outlets to wellness and beauty services. The initiative aims to empower users with more flexible and rewarding experiences, allowing them to accumulate AirAsia points through regular spending at local businesses—without needing to fly or make travel-related purchases.

A Frictionless Way to Earn More with Every Transaction

The partnership streamlines the process of earning loyalty rewards, bridging the gap between lifestyle spending and travel aspirations. All members need to do is connect their AirAsia Rewards account through the Ocard mobile application. Once connected, every in-store transaction at a participating merchant becomes an opportunity to accumulate valuable AirAsia points.

Here’s how AirAsia members can start enjoying this integrated rewards experience:

Step 1: Install the Ocard mobile application, navigate to the “Ocard Rewards” tab, and select “AirAsia Rewards” as your chosen loyalty program.

Step 2: Enter your AirAsia member ID and bind it to your Ocard account.

Step 3: Visit and make a purchase at any eligible merchant listed under the Ocard network.

Step 4: Inform the staff at the participating outlet that you’re an Ocard user looking to earn AirAsia points.

Step 5: Provide the phone number linked to your Ocard app account to complete the process.

Step 6: Receive up to three hundred twenty percent AirAsia points based on your transaction value. Points will reflect in your AirAsia Rewards account within eight working days.

Unlocking Greater Value for Members

This collaboration delivers significant benefits for users of both platforms. For AirAsia Rewards members, the ability to earn travel-related points through everyday purchases introduces new convenience and relevance, especially for users who may not be flying frequently but still wish to engage with the brand. For Ocard, the addition of AirAsia Rewards introduces a prestigious new partner into their points-sharing network, attracting a travel-savvy demographic keen on maximizing value from their daily spending.

The partnership enables users to earn rewards in non-travel sectors like dining, beauty, health, and more—an important diversification of reward-earning opportunities. Whether grabbing coffee, dining at a local restaurant, or indulging in wellness treatments, users now have another reason to smile, knowing every ringgit or new Taiwan dollar spent could bring them closer to their next flight redemption.

Supporting Local Businesses While Boosting Travel Dreams

Beyond member benefits, this alliance also plays a role in supporting small and medium-sized enterprises (SMEs) by integrating them into a global rewards ecosystem. Local merchants within Ocard’s network gain greater visibility among AirAsia’s millions of loyal customers, who are now incentivized to spend more frequently and return for repeat visits.

This integration signifies a meaningful shift in how airline loyalty programs operate, pivoting toward a more lifestyle-oriented rewards system. By connecting everyday spending habits with travel ambitions, AirAsia and Ocard are jointly reshaping how loyalty is earned and perceived in modern commerce.

Nicole Tan, Chief Business Officer of AirAsia rewards, said, “Our partnership with Ocard marks a significant step forward in providing our members with even more ways to earn and enjoy the rewards they value. We are excited to integrate Ocard’s growing network of merchants with AirAsia rewards, ensuring our members can make the most of every purchase locally and abroad. This collaboration reinforces our ongoing commitment to enriching our members’ loyalty experience and enhancing the value of AirAsia points.”

A New Era of Everyday Loyalty

In essence, the AirAsia-Ocard partnership is not just a cross-platform collaboration—it’s a forward-thinking approach that aligns with the evolving habits of modern consumers. As loyalty programmes become increasingly lifestyle-centric, partnerships like this reflect a growing demand for rewards that extend beyond the airport or aircraft cabin.

Vinek Chen, CEO of Ocard said, “Ocard Rewards is committed to building a cross-brand, cross-industry, and cross-border points ecosystem. Through this collaboration with AirAsia, merchants gain access to over 25 million members across Southeast Asia, driving in-store traffic and point-earning opportunities. We believe this win-win-win model will boost inbound spending by international travellers in Taiwan.”

Now, whether members are enjoying a meal, pampering themselves at a salon, or making everyday in-store purchases, they’re not just spending—they’re saving toward their next journey with AirAsia. This marks a significant evolution in the brand’s loyalty offering, bringing members closer to their travel goals with every transaction they make at home or abroad.

As this partnership gains traction across Malaysia and Taiwan, it is likely to pave the way for similar initiatives in other markets where Capital A operates. The future of loyalty, it seems, is closer and more accessible than ever—just a tap away on the Ocard app.

Source: https://www.travelandtourworld.com/news/article/airasia-rewards-unites-with-ocard-to-revolutionize-loyalty-programs-across-malaysia-and-taiwan-with-seamless-daily-point-earning-opportunities/