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In a major move to attract more Southeast Asian tourists and enhance the visitor experience, the Singapore Tourism Board (STB) and AirAsia MOVE have officially signed a Letter of Cooperation (LOC) on 17 April 2025, marking the beginning of a strategic alliance aimed at reshaping how regional travellers explore Singapore.
This dynamic collaboration places a strong emphasis on markets like Malaysia and Thailand, where demand for short-haul, experience-rich vacations is steadily increasing. The partnership seeks to simplify the travel planning process and offer Malaysian and Thai visitors exciting weekend getaways that are both affordable and memorable.
Personalised Weekend Getaways Powered by AirAsia MOVE
One of the most exciting elements of the collaboration is the introduction of exclusive travel packages curated especially for Malaysian and Thai travellers. These will include seamless combinations of flight bookings, hotel stays, and access to top attractions and events, all easily bookable through the AirAsia MOVE app.
Whether it’s a couple searching for a romantic weekend escape or a group of friends eager to explore Singapore’s food scene, culture, and nightlife, these travel bundles will help tourists build personalised itineraries that are both efficient and enjoyable.
Joint Campaign to Launch in Q3 2025
The STB and AirAsia MOVE partnership is also set to roll out a regional marketing campaign in the third quarter of 2025, focusing on Singapore’s vibrant lifestyle, culinary diversity, cultural richness, and iconic events.
This campaign will highlight the city’s year-round excitement—from immersive museum exhibitions and world-class concerts to vibrant street festivals and local dining gems—positioning Singapore as a must-visit destination for repeat travellers and newcomers alike.
The effort will leverage cutting-edge content and technology tools to enhance travel inspiration and encourage on-the-spot bookings.
Data-Driven and Technology-Enabled Travel
At the core of this partnership is a mutual commitment to using data, AI insights, and content innovation to provide a more seamless and relevant travel experience.
By combining STB’s deep understanding of Singapore’s tourism landscape with AirAsia MOVE’s user data and booking behaviour analytics, the two organisations aim to deliver hyper-personalised recommendations—from where to eat and stay to what to do and when.
Travellers will receive curated suggestions tailored to their travel style, making the discovery process intuitive, interactive, and tailored to each individual.
Focus on Muslim-Friendly Travel
Recognising the growing demand for Muslim-friendly travel options, STB and AirAsia MOVE will also collaborate to highlight halal dining, prayer-friendly locations, and inclusive activities that cater to the needs of Muslim tourists.
This will be supported by digital tools and itineraries within the AirAsia MOVE app, allowing Muslim travellers from Malaysia, Thailand, and beyond to plan trips that align with their cultural and religious preferences.
Enhancing the Travel Journey from Start to Finish
The initiative promises to elevate the entire end-to-end travel experience, starting from trip planning on the app to real-time updates, destination content, and on-ground recommendations during the stay in Singapore.
Visitors can now access updated information on Singapore’s hotels, events, experiences, and promotions right within the platform, reducing the need for multiple websites or apps.
This creates a frictionless journey for travellers, encouraging longer stays, deeper exploration, and higher engagement with Singapore’s local businesses and attractions.
Strengthening Regional Tourism Connections
This partnership aligns with Singapore’s broader tourism strategy to deepen regional connections, especially with neighbouring ASEAN countries. AirAsia MOVE, with its strong regional footprint and mobile-first user base, presents the ideal partner to bring Singapore closer to high-potential markets like Malaysia and Thailand.
The initiative also reflects STB’s dedication to building sustainable tourism, offering travellers value-driven, culturally enriching experiences while fostering inclusive growth in the hospitality and travel tech ecosystem.
Looking Ahead: Future Expansion and Continued Innovation
As part of the broader roadmap, the STB and AirAsia MOVE plan to expand the partnership scope over time, potentially introducing similar offerings to other key source markets across Southeast Asia.
By combining innovation, data analytics, and a deep understanding of customer needs, the alliance seeks to make Singapore not just a stopover city—but a destination of choice for immersive, easy-to-book, and unforgettable experiences.
Through seamless digital access, customized holiday packages, and an emphasis on culturally inclusive offerings, the collaboration between STB and AirAsia MOVE is poised to transform how Southeast Asian travellers experience and explore Singapore.As 2025 unfolds, this innovative collaboration is poised to make Singapore more accessible, more enjoyable, and more memorable for all.
Source: https://www.travelandtourworld.com/news/article/singapore-tourism-board-launches-bold-initiative-with-airasia-move-to-offer-seamless-affordable-weekend-escapes-for-malaysian-and-thai-tourists/