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Etihad Airways, the national airline of the United Arab Emirates, and TAP Air Portugal, the flag carrier of Portugal, have officially launched a powerful frequent flyer partnership as of May 14, 2025. This new alliance brings together the loyalty programs of both airlines—Etihad Guest and TAP Miles&Go—allowing members of each program to earn and redeem miles when flying with either carrier.
The expanded collaboration marks a major enhancement in customer loyalty and travel convenience, positioning both airlines to deliver even more value to their frequent flyers. This development not only strengthens the existing strategic codeshare agreement signed in 2023 but also widens the scope of benefits available to members of both airline networks.
Mutual Earning and Redemption Across Airlines
Under this newly activated partnership, members of Etihad Guest can now earn miles when flying with TAP Air Portugal, and similarly, TAP Miles&Go members can accumulate points when traveling with Etihad Airways. The reciprocal agreement allows travelers to redeem their miles across a wide range of products and services.
For Etihad Guest members, this includes redeeming miles not only on flights but also on worldwide hotel stays, curated holiday packages, and an extensive collection of goods through the Etihad Guest Reward Shop. TAP Miles&Go members, on the other hand, can take advantage of a variety of redemption options, including TAP-operated flights, unique products available through the TAP Store, and a range of appealing travel-related rewards.
Reinforcing a Successful Codeshare Alliance
This loyalty partnership builds on the successful codeshare agreement initiated in 2023, which has significantly improved connectivity between the two airline networks. By linking their destinations, both Etihad and TAP Air Portugal have enabled passengers to enjoy seamless global travel with greater flexibility and convenience. The integrated networks now offer a wide spectrum of destinations spanning Europe, the Middle East, Asia, Africa, Australia, North America, and South America.
Etihad’s presence in the Middle East and Asia complements TAP’s strength in European and transatlantic routes, creating synergy across continents. As a result, travelers benefit from more flight options, enhanced schedules, and the ability to explore previously hard-to-reach destinations under one booking framework.
Greater Access to Global Destinations
The partnership is particularly valuable for frequent flyers seeking access to long-haul and niche destinations. Etihad Guest members can now earn miles while traveling to key TAP destinations such as Los Angeles, Rio de Janeiro, Sao Paulo, and Cancun. In return, TAP Miles&Go members will be able to enjoy mileage rewards while flying to Etihad’s expanding network, which includes newly introduced destinations such as Chiang Mai (Thailand), Hong Kong, and Medan (Indonesia).
By offering access to such geographically diverse regions, the airlines are giving members more opportunities to explore the world while benefiting from a seamless loyalty experience.
Strengthening Customer Value and Brand Loyalty
Etihad Airways and TAP Air Portugal have made significant progress in strengthening customer engagement by launching this new loyalty partnership.
Frequent travelers who choose either airline will now receive greater recognition and rewards for their loyalty, even when flying outside of their home airline’s network. This joint initiative not only incentivizes cross-carrier travel but also deepens brand loyalty through added perks and consistent service standards.
The agreement reflects both airlines’ ongoing commitment to innovation, customer-centricity, and strategic growth through global partnerships. For Etihad, this partnership underscores its broader efforts to create a more extensive and interconnected global network through alliances. For TAP Air Portugal, the move enhances its offering to loyal customers looking to travel beyond Europe into key growth regions such as the Middle East and Asia-Pacific.
A Strategic Alliance for the Future
As the airline industry continues to evolve post-pandemic, global travel partnerships are becoming more critical than ever. Etihad Airways and TAP Air Portugal’s frequent flyer collaboration stands as a model for modern airline cooperation—one that focuses on maximizing value for travelers while expanding operational reach for both carriers.
Looking ahead, both airlines are expected to explore further opportunities for collaboration, including potential joint promotions, expanded codeshare routes, and even deeper integration of customer services across platforms.
In summary, the frequent flyer alliance between Etihad Airways and TAP Air Portugal marks a strategic advantage for both carriers and delivers enhanced value to their customers.
It unites two strong loyalty ecosystems, opens up a world of travel opportunities, and significantly enhances the value proposition for global travelers seeking greater flexibility, rewards, and connectivity.
Source: https://www.travelandtourworld.com/news/article/etihad-airways-and-tap-air-portugal-unite-to-enhance-loyalty-travel-programs-with-expanded-redemption-options-streamlined-booking-and-increased-value-for-global-travelers/