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In celebration of Singapore‘s 60th year of independence, the Singapore Airlines (SIA) Group has launched a series of special initiatives to commemorate SG60, as part of its “Celebrating with Singapore” campaign. The celebrations will run from April to December 2025, offering a range of exclusive promotions and community projects designed to honor the nation’s history and progress.
SG60 Fare Deals and Promotions
To mark the milestone, customers can enjoy special SG60 fare deals on both Singapore Airlines and Scoot flights. Passengers booking flights with Scoot will also be able to accumulate bonus miles, providing even greater benefits. In addition, KrisFlyer members can look forward to additional discounts during the airline’s upcoming Spontaneous Escapes promotions.
Further enhancing the experience, the SIA Group will offer exclusive SG60-themed deals on its Kris+ platform, KrisShop, and Pelago. For those flying with Singapore Airlines, the in-flight entertainment system, KrisWorld, will feature a specially curated selection of content highlighting Singapore’s rich history, arts, and culture under its Celebrating Singapore category.
Showcasing Singapore’s Cuisine
As part of the SG60 celebrations, Singapore Airlines will also showcase the country’s famous cuisine on select flights and in SilverKris lounges, offering passengers a taste of Singapore’s culinary delights. This initiative aims to bring a piece of Singapore’s vibrant food culture to the skies, ensuring that passengers experience the nation’s food heritage while traveling.
Fundraising Campaign for Local Charities
In addition to fare promotions and in-flight offerings, the SIA Group is launching an ambitious fundraising campaign with the goal of raising $1.3 million for local charities. The airline is rallying its partners and staff to support the cause, with the company matching every dollar raised, bringing the total donation to an impressive $2.6 million.
The funds will go towards two Singapore-based organizations—AWWA and Rainbow Centre—which provide support for children and youth with disabilities and developmental needs. This initiative is part of SIA’s broader commitment to social responsibility and giving back to the community that has supported its growth over the years.
SIA Cares Open House
To further its community impact, Singapore Airlines will host a special two-day edition of its SIA Cares Open House in July 2025. More than 600 beneficiaries, including individuals from disadvantaged backgrounds, youth at risk, and differently-abled youth, will be invited for an exclusive behind-the-scenes tour of SIA’s training center. The event will provide participants with a rare opportunity to learn about the airline’s operations and interact with staff.
A Celebration of Nation-Building
Mr. Goh Choon Phong, CEO of Singapore Airlines, expressed his gratitude for the unwavering support from customers and the Singapore public. “As we celebrate Singapore’s 60-year nation-building journey, the SIA Group is deeply grateful for the support we have received from our customers and the Singapore public. Our story is intertwined with Singapore’s growth, and the Celebrating with Singapore campaign is our way of giving back to the community and marking SG60 meaningfully.”
Source: https://www.travelandtourworld.com/news/article/singapore-airlines-marks-sg60-celebrations-with-fare-promotions-community-initiatives-and-special-offers/